GeekDimm Designs provides Search Engine Optimisation services using organic strategies which can take your business from zero to hero on major search engines such as Google and Bing. While top search ranking overnight is rare, we can put into place proven strategies and use best practices to achieve this.
Using Social Media Marketing, Content Marketing and strong link-building blueprints will ensure your business will have a dominant group of backlinks.
We will complete an in-depth audit of your website which will help us recognize any SEO issues as well as come up with guidance for any withstanding problems.
A report will be created from the SEO audit which will also detail your competitors which we can then rectify the SEO problems getting your business and website back to digital prosperity.
On-Page SEO is optimising your website pages for specific keywords to help maximize search results and traffic to your website. It is achieved by aligning specific page elements such as Headings, Content, Titles, and Links with the selected keywords.
Off-page SEO is the actions that happen outside of your website that influence your website rankings in the SERPs or Search Engine Results Pages. This is achieved by website promotion and linking to authoritative platforms effectively affirming the quality of your website content.
In order to drive organic traffic from Search Engines, Link Building plays a major role, particularly in very competitive markets and industries. Adding a fantastic User Experience (UX), Amazing website content along with a well-planned On-Page & Technical SEO will be a potent combination to obtain organic traffic.
Search Engine Optimisation is not a sprint it’s more of a marathon, When completed over a period of time we can analyse and track the results of SEO strategies ensuring they are working to their full potential.
Ask us about our SEO Retainers today!
THE TITLE TAG
Title Tags play a huge factor in telling the Search Engines what your web page is all about and are User’s first impression when your page is discovered organically. The Title Tags are used in 3 important areas which are 1. Web Browsers 2. SERPs or Search Engine Results Page and 3. Social Media Platforms.
META DESCRIPTION TAG
The Meta Description is the HTML code that provides a summary of the webpage. The Meta tag will be displayed to the user via the rich snippet in the SERPs and will give the user a better idea of what is on the webpage.
THE H1 TAG
The Heading 1 or H1 tag helps Search Engines to understand the web page’s structure. When implemented as suggested by Google recommendation then you will be informing Google on what your page’s subject matter is.
USING KEYWORDS IN CONTENT
In SEO Keywords are words and phrases that a user enters into the Search bar on Search Engines which are commonly known as Search Queries. If you were to name all the content on the page such as copy, video, and images to words or phrases that would then be the web page’s main keywords.
THE LENGTH OF THE CONTENT
It’s been proven that Long Form content is indeed better for SEO with it being more shareable and of course engaging. The general rule of thumb is 2,250 to 2,500 words for any post which will likely help generate some quality backlinks which will then have a positive effect on your SEO ranking.
DUPLICATE CONTENT
If a piece of content is found on the internet in more than one location then that piece of content is considered “Duplicate Content”. When this happens it makes it harder for the Search Engines to rank as it has to decide which piece is more relevant than others and can act as a negative factor for the ranking of your website.
CANONICAL TAG
A canonical tag will specify the original content page of any page to the search engines. They are used to declare the page as its original source and to help duplicate pages reference their source.
IMAGE OPTIMIZATION
Image optimization is more than just reducing the file size of the image and still keeping the image quality which will help greatly with keeping the website’s page load time low. The image can also be optimized via the alt tag, descriptive text, and image name which can have an effect on your website’s ranking on search engines.
CONTENT UPDATES
Creating fresh content for your website will give users even more to read and see, this will in turn give you a returning audience which will cause more traffic to your website which will increase the authority of your website on the search engines. However, some content types only need to be updated or refreshed once a year.
OUTBOUND LINKS
Outbound links point from your website out to other websites. Used with the correct content they will add context and help link the user to other sources that should build onto the information they are reading.
INTERNAL LINKS
When you add a link between two pages on the same website you create an internal link. Internal links can pass SEO Value and PageRank via anchor text and the content that surrounds it and can be commonly found in the main navigation of the website.
KEYWORD IN URL
The URL or Uniform Resource Locator which is better known as a web address helps specify the location of a web page on the internet. In layman terms it is text that is readable by humans which replaces the IP address which all computers use to talk to web servers. They effect SEO in three ways 1. Improved user experience 2. Ranking 3. Links
LINKED DOMAINS
A vital part of elevating your ranking is the number of domains that link to your website.
LINKED PAGES
If you have links coming in from other domains to your website, that domain’s rank number will strengthen your ranking as well. For the best results have links from multiple domains linking to your website.
DOMAIN AUTHORITY OF LINKING PAGE
Linking to a page with a higher domain authority will play a massive part than having lots of low authority domains.
RELEVANCY OF LINKS
If you have pages that are linked to other pages of the same topic they will be more pertinent to the search engines.
LINKING DOMAIN AUTHORITY
Domain Authority is a search engine score that determines the likelihood of a website ranking in the (SERPs) Search Engine Results Page. The scores range from 1 – 100 with the higher score equalling the higher ranking.
DO FOLLOW VS. NOFOLLOW
Google officially stated that they don’t count nofollow links (link with rel=nofollow attribute attached). Therefore the number of your do follow links should affect your rankings too.
LINK TYPES
There are 4 types of links that will help SEO 1. Internal links 2. External Links 3. Natural Links 4. Manually Obtained Links. Using these evenly and making sure there are not too many of the same types of link could be indicated as spam which would have a negative effect on your page’s ranking.
CONTEXTUAL LINKS
Having links appear naturally in the content of your website rather than the footer or side widget is believed to be best practice.
ANCHOR LINKS
Anchor text provides users and Search Engines the correct information in regards to the page’s content and link location.
NATURAL
As the name suggests these links are given naturally by websites that would like to link to your website. These occur when the website content is fantastic and worthy of sharing via social channels.
MANUAL
These links are created by joining high ranking business directories paid or free and connecting with blog that share the same interests, products etc.
SELF MADE
These links are created in the way of user profile creation, comments on any forum etc. These links do not offer the highest ranking scores and are frowned upon by search engines.