The platform with the biggest user base is hands down definitely Facebook so naturally, businesses are drawn there to advertise their products and services. There are however other platforms that can bring massive amounts of brand awareness whilst generating valuable clicks such as Instagram, Pinterest, Youtube which all offer paid adverts.
Online adverts such as Google Adwords enable your advert to be seen instantly provided customers are searching for your product or service when searching online. Only once the customer has clicked your advert will you pay for the advert’s Cost Per Click (CPC).
With the ability to target your product and services to the correct customer around the globe within any major country, city, or region with pinpoint accuracy will have a positive effect on your ROI.
With close to three billion people on Facebook, every month and being able to have access to that amount of online customers makes targeting your adverts within a certain demographic, interests, or even location a possibility.
With various advert types and post boosting available, Engaging with your brand’s audience will ensure page likes, shares, and comments.
Facebook Insights reports have made it possible so you can track every conversion and with the bonus of boosting your brand awareness as well as traffic to your website.
The number of active email users is estimated to be around 4.3 billion by the year 2023 and with over 293 billion emails are being sent out daily. Newsletter marketing is a tried and tested strategy that is cost-effective.