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If you’re looking to create a website for your business or personal brand, the first step is to write a website brief. A website brief is a document that outlines the goals, requirements, and scope of your website project. It’s an essential tool for both you and your web designer, as it sets clear expectations and helps ensure that everyone is on the same page. In this blog post, we’ll provide you with a step-by-step guide on how to write a website brief for your web designer.


Website Brief - Goals and Objectives
  1. Define Your Goals and Objectives

Before you start writing your website brief, you need to define your goals and objectives. What do you want your website to achieve? Do you want to increase your online presence, generate leads, sell products, or provide information? Once you have a clear understanding of your goals, you can begin to craft your website brief.



Website Brief - Target Audience

  1. Identify Your Target Audience

Your website should be designed with your target audience in mind. Who are they? What are their interests, needs, and pain points? Identifying your target audience will help you to create a website that resonates with them and meets their needs.



Website Brief - Pages and Features
  1. Outline Your Website’s Pages and Features

Your website brief should include a list of the pages and features you want your website to have. Start with the essential pages, such as the homepage, about us, and contact us. Then, consider any additional pages or features that you want to include, such as a blog, portfolio, or e-commerce functionality.



Website Brief - Branding and Design Requirements
  1. Determine Your Branding and Design Requirements

Your website should reflect your brand’s personality and values. Your website brief should include information on your brand’s colors, fonts, and overall design aesthetic. If you already have a brand style guide, be sure to include it in your brief.



Website Brief - Technical Requirements
  1. Specify Your Technical Requirements

Your web designer needs to know what technical requirements your website needs to have. For example, do you need a responsive design that works well on mobile devices? Do you need a content management system (CMS) that allows you to easily update your website’s content? Make sure to include these technical requirements in your website brief.



Website Brief - Budget and Timeline
  1. Set Your Budget and Timeline

Your website brief should include your budget and timeline for the project. Be realistic about what you can afford and how long the project will take. This will help your web designer to create a proposal that meets your needs and fits within your budget and timeline.



Website Brief - Examples and Inspiration
  1. Provide Examples and Inspiration

Your web designer will need to understand your vision for the website. Including examples of websites that you like and explaining what you like about them can help your web designer to create a design that meets your expectations.




Writing a website brief may seem daunting, but it’s an essential step in creating a successful website. By following these steps, you can create a website brief that clearly outlines your goals, requirements, and expectations for your web designer. This will help ensure that your website project is a success and meets your needs and the needs of your target audience.