The end of November is the peak season for holiday shopping — Especially days like Black Friday and Cyber Monday, generally lasting the end of November into the beginning of December.
As the shopper’s online behavior changes and with online transactions being the favored option over the traditional store retail purchases. With the Black Friday & Cyber Monday promotions becoming even more blurred. A common trend of retailers is to extend promotion & sale’s pricing throughout the time period to try maximize their profits also to engage keen shoppers.
- In fact, the total number of online sales for the 2018 holiday sale period was a record ~$7.9 billion, a nearly 20% increase from the previous year.
- 2018 was also the first year where half of online shoppers came from mobile devices, indicating a shift in consumer behavior.