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What is SEO?

The abbreviation SEO stands for “Search Engine Optimisation.” Basically, it is the process of making improvements to your website to help maximize its online visibility when users do a search for services or products that are related to your business in major search engines like Google & Bing. With your website pages having good visibility in search results, the greater chance you have to gain attention and of course be able to attract prospective clients to your business website.

What is SEO?

Benefits of SEO

Inbound Marketing: Outbound marketing is reaching out or targeting consumers without their consent such as Google ads, Cold calling, and Spam which many consumers do not enjoy. Inbound marketing will make it a lot easier for them to find your website when they are searching for the information/Product they are requiring such as SEO & Blogging. In a recent study, it has been found that close to 60% of online marketers say that inbound marketing provides them with a much higher quality of sales leads.

Trustworthy web experience: Having the correct answer or product for the user is just not enough, your site needs to have a quality user experience that will help to keep the user on your website and build a form of trust that will keep the user coming back.

Brand awareness: The other side of gaining new clients or customers is creating brand awareness for your business. By reaching page 1 of Google the more touch points you will get and users will start to recognize your brand name with the searched solutions.   

Improves your ROI: When you invest in digital marketing strategies, you want to earn the highest return on investment (ROI) possible. With a smart and competitive SEO strategy, you can expect an impressive ROI.

Boost your credibility: A key benefit of SEO that many companies overlook is how it improves your credibility among consumers. Ranking on the first page of search results signals to users that Google — or another search engine, like Bing — trusts your website. That’s one reason why 75 percent of users stick to the first page of search results.

Drives high-quality traffic: Unlike traditional marketing, digital marketing offers hyper-targeted tools. Instead of paying for a billboard and hoping that your target audience sees it, you know they’ll see your website in search results.

Search Engine Results Page - SERPs

Types of SEO

SEO is broken up into 3 sections where it can have an effect on your SERPs and online presence. 1) On-Page SEO 2) Off-page SEO 3)Technical SEO configuring these to the ultimate level will enable you to have a much greater reach.

  1. On-Page SEO: This involves all aspects of your website from copy/text to image optimisation
  2. Off-Page SEO: This happens away from your website such as backlinks on social media posts, Business directories, etc which will have a positive effect on your marketing strategy.
  3. Technical SEO: As the name states it’s anything technical on the website which will help with search ranking such as indexing of content to help the Search Engine bots to crawl said info.

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