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“Video Marketing can attract a different audience, one that might not want to take the time to read a white paper or an article” – Brick Marketing Businesses have had their focus primarily on surviving the Covid19 pandemic in both the online world and of course in the real world but whilst in the midst of all the craze and panic, Google has been updating and fine-tuning the search algorithms. Getting your business to rank highly on Google is going to be tougher than ever, especially with new businesses being started out of the negative results of the pandemic. Video is fast becoming the growing trend for online marketing on both websites and social media, The user can obtain the information they need without browsing your website or scrolling through a social media page. Video also has a wonderful effect on SEO as Google owns YouTube which is the 2nd largest search engine next to Google Search making video imperative for any SEO strategy. According to research done by Forrester Research, video will rank first on the SERP before any webpage. Ensuring your business website has a quality produced video embedded that contains content that is both compelling, educational and has a strong description with the video to help inform Google of what the video contains will help your SEO significantly. View our last post on Digital Marketing 2020/21